| Target | Ended diversity hiring targets, dissolved racial justice committee, cut DEI program funding | https://diversity.com/post/target-dei-rollback-2025-impact-update | https://diversity.com/post/target-dei-rollback-2025-impact-update | https://diversity.com/post/target-dei-rollback-2025-impact-update |
| Walmart | Cut DEI initiatives and retreated from social/cultural awareness programs | https://www.listenfirstmedia.com/diving-in-dei/ | https://diversity.com/post/target-dei-rollback-2025-impact-update | Public shift to profit narrative; less negative press than Target |
| McDonald’s | Publicly reduced DEI efforts | https://news.yahoo.com/mcdonald-faces-boycott-over-dei-193442189.html | https://news.yahoo.com/mcdonald-faces-boycott-over-dei-193442189.html | CEO affirmed “focus on business fundamentals” |
| Amazon | Rolled back DEI but still maintains some “support” programs | https://ctomagazine.com/amazon-dei-rollback-potential-impact-and-way-forward/ | https://ctomagazine.com/amazon-dei-rollback-potential-impact-and-way-forward/ | Mixed consumer response, some loss in brand trust |
| Tractor Supply Co. | Cut all “awareness” events, retreated from DEI, after activist campaign | https://www.hrdive.com/news/dei-rollback-summer-2024/729361/ | https://www.hrdive.com/news/dei-rollback-summer-2024/729361/ | Divisive; company remains defiant |
| John Deere | Retreated from DEI publicly after conservative criticism | https://www.hrdive.com/news/dei-rollback-summer-2024/729361/ | https://www.hrdive.com/news/dei-rollback-summer-2024/729361/ | Quietly following legal/political trend |
| Ford, Toyota, Meta, IBM | Reduced or eliminated DEI programs, citing legal/political pressure | https://www.raconteur.net/talent-culture/dei-rollback-listicle | https://www.raconteur.net/talent-culture/dei-rollback-listicle | Cautious public comms; continued monitoring |
| Costco, Apple, JPMorgan, Goldman Sachs | Reaffirmed DEI commitment (stood firm) | https://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.html | https://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.html | https://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.html |