Boycotts - using your dollars to resist the current administration

What do our partners say about the effectiveness of boycotts?

  • Indivisible generally supports the use of targeted, sustained boycotts as part of a broader activist toolkit as a means of leveraging economic pressure against companies or institutions that are seen as acting against progressive values or civil rights.  Additionally, Indivisible often combines boycotts with other forms of activism, such as sit-ins, protests, letter-writing campaigns, and educational efforts about where to direct support or withhold it to advance specific causes.
  • While 50501 focuses primarily on mass protest mobilization, one of which called specifically for a boycott of Tesla.  In Monterey,  50501 has been protesting weekly at the Tesla dealership since February 2025.
  • Swing Left’s core mission focuses on electoral winds and grassroots civic engagement, suggesting that while boycotts might be used as a part of broader activism, the organization itself emphasizes voting, canvassing, and voter outreach as primary strategies, viewing boycotts as a complementary tool.
  • Action Network Monterey County is engaged in grassroots activism and may support boycotts as a part of broader direct action strategies.
  • Women’s March Monterey Bay emphasizes grassroots activism and public demonstrations as ways to resist authoritarianism, demand social justice, and protect rights.  Boycotts are not a featured action, but likely supported as part of a larger resistance.

CompanyDEI Rollback ActionBoycott Scope & OrganizersReported Impact (2025)Notable Reactions/Trends
TargetEnded diversity hiring targets, dissolved racial justice committee, cut DEI program fundinghttps://diversity.com/post/target-dei-rollback-2025-impact-updatehttps://diversity.com/post/target-dei-rollback-2025-impact-updatehttps://diversity.com/post/target-dei-rollback-2025-impact-update
WalmartCut DEI initiatives and retreated from social/cultural awareness programshttps://www.listenfirstmedia.com/diving-in-dei/https://diversity.com/post/target-dei-rollback-2025-impact-updatePublic shift to profit narrative; less negative press than Target
McDonald’sPublicly reduced DEI effortshttps://news.yahoo.com/mcdonald-faces-boycott-over-dei-193442189.htmlhttps://news.yahoo.com/mcdonald-faces-boycott-over-dei-193442189.htmlCEO affirmed “focus on business fundamentals”
AmazonRolled back DEI but still maintains some “support” programshttps://ctomagazine.com/amazon-dei-rollback-potential-impact-and-way-forward/https://ctomagazine.com/amazon-dei-rollback-potential-impact-and-way-forward/Mixed consumer response, some loss in brand trust
Tractor Supply Co.Cut all “awareness” events, retreated from DEI, after activist campaignhttps://www.hrdive.com/news/dei-rollback-summer-2024/729361/https://www.hrdive.com/news/dei-rollback-summer-2024/729361/Divisive; company remains defiant
John DeereRetreated from DEI publicly after conservative criticismhttps://www.hrdive.com/news/dei-rollback-summer-2024/729361/https://www.hrdive.com/news/dei-rollback-summer-2024/729361/Quietly following legal/political trend
Ford, Toyota, Meta, IBMReduced or eliminated DEI programs, citing legal/political pressurehttps://www.raconteur.net/talent-culture/dei-rollback-listiclehttps://www.raconteur.net/talent-culture/dei-rollback-listicleCautious public comms; continued monitoring
Costco, Apple, JPMorgan, Goldman SachsReaffirmed DEI commitment (stood firm)https://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.htmlhttps://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.htmlhttps://www.cnbc.com/2025/02/07/dei-companies-holding-the-line.html